Market Entry Strategies Case Study

Case Title:

Standard Chartered Bank in South Korea

Abstract:
The case discusses the mega-merger of one of the leading banks in the world - London based Standard Chartered Bank, with South Korea’s seventh largest bank - Korea First Bank. The merger resulted in the creation of one of the largest banks in South Korea- SC Jeil Eun Haeng (SC First Bank). After providing a brief note on the structure and recent trends in the South Korean banking industry, this case also provides a detailed commentary on the two banks. The case discusses the rationale behind the merger and the benefits which the two companies were expecting from it. The case then goes on to explain the merger deal in detail. It finally discusses the possible challenges which the merger could face in the near future.

Pedagogical Objectives:

• To discuss the Korean banking industry
• To understand the core competence of both the banks
• To analyse the possible synergies of the merger.

Keywords : Standard Chartered; Korea First Bank; SC Jeil Eun Haeng (SC First Bank); Acquisition was largest foreign direct investment; Asian Financial Crisis (1997); Market Entry Strategies Case Study; The Korean Banking Industry; Standard Chartered Bank in South Korea; Forex Management; Merger synergies; Commercial banking; Priority banking; Retail banking; Mervyn Davis

Contents: 
INTRODUCTION
KOREAN BANKING INDUSTRY: A BRIEF OVERVIEW
KOREA FIRST BANK
STANDARD CHARTERED BANK
STANDARD CHARTERED BANK IN KOREA
THE DEAL: ITS RATIONALE AND IMPACT
Branches of Premier Korean Banks